Institutional customers appreciate Danske Bank

In the annual Prospera customer satisfaction survey, Danske Bank maintains the top spot for institutional customers in Denmark, and Norway is up from a third to a first place. Results in Sweden and Finland decline, however, leading to an aggregated Nordic second place in 2018.

Global Head of Corporate and Institutional Banking, Paul Gregory, comments:

“Overall, we are pleased that our institutional customers continue to appreciate how we service them on a daily basis. Maintaining and strengthening customer relationships is our key focus, so it is great to see our efforts paying off.”

“That being said, work is ongoing to analyse the results and find ways to restore and improve our position in Finland and Sweden, and to continue enhancing our customer relationships in Denmark and Norway.”

Steady results attributable to customer centricity

As a product-neutral relationship department, Institutional Banking works in close collaboration with product partners across all of Danske Bank. This collaboration is a key contributor to the steady results of 2018, says Global Head of Institutional Banking, Thomas Vakker:

“If I should point to one specific reason for our customers’ continued appreciation and support, it must be recent years’ efforts to become more customer-centric, bringing the minds of dedicated and experienced colleagues together. Also we have come far in strengthening collaboration and integration across business areas and business units,” he assesses.

The Prospera survey

The annual customer survey is conducted by the independent customer insights provider, Prospera, in each of the Nordic markets. The overall Nordic survey takes data from the 4 underlying individual country surveys. Overall, 190 institutions took part in the 2018 survey. Learn more about the results here (link to follow). 

All Institutions

2018

2017

Overall Nordic

2

1

Denmark

1

1

Sweden

3*

2

Norway

1

3

Finland

4

2

 *joint ranking


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